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《Science Technology and Industry》 2010-08
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The Research about Application of Commercial Bank's CRM Systems Based on Data Warehouse

SUN Xiao-ning,LUO Xiao-rong(College of Information Management,Hubei University of Economics,Wuhan 430205,China)  
The face of "customer-centric" concept of the continuous penetration in the financial sector,China's commercial banks must be committed to customer relationship management to improve their core competitiveness.The article first data warehouse to commercial banks and commercial banks in CRM system as a basic overview and then focus on the CRM data warehouse in the banking system were analyzed,and finally a series of commercial banks based on data warehouse and effective application of CRM system supporting measures.
【CateGory Index】: F832.2;F830.49
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