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《Science Technology and Industry》 2012-05
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The Study on Cigarette Brand Marketing Channel Control Based on the Stakeholder Theory

REN Chuan-peng1,2,PENG Pin-zhi3,DING Ri-jia2(1.School of Business Administration,Shandong University of Finance and Economics,Jinan 250017,China; 2.School of Management,China University of Mining & Technology,Beijing 100083,China; 3.School of Business Administration,Anhui University of Finance & Economics,Bengbu Anhui 233001,China)  
Based on the stakeholder theory,this paper first in-depth analyses the problems in the cigarette distribution channel.And then,this paper proposes Suggestions to the tobacco companies to enhance the cigarette sales channel control,which mainly involve the improving companies's value and strengthening the cigarette sales monopoly administration.
【CateGory Index】: F270;F426.8
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