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《Changzhou Institute of Light Industry Technology》 2012-01
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Course Teaching Reform and Practice of Entrepreneurial Marketing Planning Practice

Li Kun-yi(Changzhou Institute of Light Industry Technology Changzhou Jiangsu 213164)  
Under the guidance of talents cultivation mode of "dual-certificate integration,industry-university cooperation",remodel the course content of marketing planning practice at different levels,realize teaching projects based on the work process,adopt parallel projects in teaching process,choose "employment and entrepreneurship combination" for project form,so as to design marketing planning teaching model made for higher vocational college.
【Fund】: 2010年度常州科教城(高职教育园区)院校科研基金项目“常州高职园区创业教育课程体系建构研究”(编号:k2010339)成果之一
【CateGory Index】: F713.50-4
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