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《JOURNAL OF NORTHEASTERN UNIVERSITY》 2003-09
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Optimal Bidding Strategy of a Electricity Company on Competitive Market

GUO Hong, GUO Yajun, DONG Ming(School of Business Administration, Northeastern University, Shenyang 110004, China. Correspondent: GUO Yajun, professor, Email: yjGuo?@?21cn.com)  
Develops two static game models for an electricity company with one in accordance to complete information and the other to incomplete information, supposing the companies are making bids without cooperation on competitive market. Proposes the conditions in combination with optimization theory which should be satisfied for the optimal bidding strategy of the company, with a solution given to the strategy. Comes to the conclusions through a discussion that at present only the static game model with complete information is applicable to the electricity market of Liaoning, the trade rules are significant to market and to apportion the fixed cost is not helpful to the formulation of a bidding strategy.
【Fund】: 辽宁省科技厅软科学基金资助项目(2002401107)·
【CateGory Index】: F407.6
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