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《Journal of Northeastern University(Natural Science)》 2004-02
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Selection of Core Business and Evaluation of Diversification Strategies

WANG Jiang, FAN Zhi-ping(School of Business Administration, Northeastern University, Shenyang 110004, China. Correspondent: WANG Jiang, E-mail: wgjg_-2000 @ yahoo.com)  
In order to select and evaluate the core businesses of diversified corporations, a practical analysis method is presented with better operability. Based on the parenting advantage to quest for and viewing from the two matching factors, ie. assessing the matching degree of parenting character and success key factor and analyzing the matching degree of parenting character and parenting opportunity, a quantitative model is built to select and evaluate the core businesses of diversified corporations. A practical example is given to explain how to use model to select and evaluate the core businesses of diversified corporations.
【Fund】: 教育部高等学校优秀青年教师教学科研奖励计划项目(教人司[2002]123)
【CateGory Index】: F272
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