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《Journal of Northeastern University(Natural Science)》 2007-08
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Coordinating Supply Chain with Revenue-Sharing Contract Under Asymmetric Information

QIU Ruo-zhen,HUANG Xiao-yuan (School of Business Administration,Northeastern University,Shenyang 110004,China.)  
The problem how to coordinate the supply chain with revenue-sharing contract under asymmetric information is studied,with a new model developed relevantly.In this model,the supplier as the leader has the decision-making right for wholesale price and revenue-sharing proportion,while the retailer as the follower has just the right to conceal the information on marginal cost and determine the ordering quantity.Discusses the supplier's optimal revenue-sharing strategy in case the retailer conceals the marginal cost,with a comparative analysis made under symmetrical information at the same time.A numerical simulation is done and the result shows that the supplier's optimal revenue-sharing strategy to spur retailer will pay a price for the unobservability of retailer's private information and reduce his/her profit,while the retailer can gain from that.
【Fund】: 国家自然科学基金资助项目(70572088);; 教育部高等学校博士学科点专项科研基金资助项目(20050145022);; 辽宁省科学技术计划项目(2004401015)
【CateGory Index】: F274;F224
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