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《Journal of Northeast Normal University(Philosophy and Social Sciences)》 2012-04
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Literature Review and Future Research Directions on Marketing——Operation Interface in New Service Development

YIN Cheng-yue,LIU Yin-gang(Business School,Northeast Normal University,Changchun 130117,China)  
Marketing-Operation Interface is the frontier field of new service development research in recent years.Through literature review,the current status of this topic is analyzed and the limits of current studies were also discussed.Based on these,three future directions were put forward by the authors,include theoretical system,research viewpoint and research method.Furthermore,the theoretical model of future research was built and the research ideas for every direction are also discussed.
【Fund】: 国家自然科学基金项目(71072159)
【CateGory Index】: F274
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