Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of China University of Geosciences(Social Sciences Edition)》 2012-02
Add to Favorite Get Latest Update

Analysis on the Existing Problems and Future Research for Studies of Chinese Brand Building——A Marketing Perspective

JIANG Lian-xiong,ZHOU Yi-jin  
Many studies on the problem of how to build Chinese brands have been conducted by scholars in the fields of industrial economics and corporate strategy,and attention has also been paid to it by marketing researchers.This paper reviews the existing views,analyzes their problems from the perspective of marketing,and proposes basic ideas,concepts and themes needed to be made clear in future studies of Chinese brands with regard to the establishment of theoretical framework.
【Fund】: 国家自然科学基金项目“品牌原型的概念化、形成及其作用机制研究”(70972077)、“国家认同、国家品牌资产与‘中国制造’态度评价:重大活动的影响机制”(71072152);; 教育部人文社会科学重点研究基地重大项目“珠三角产业自主创新的培育与发展研究”(06JJD630020);; “985工程”三期港澳珠江三角洲研究创新基地项目资助
【CateGory Index】: F273.2
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 10 Hits
1 LI Qing,TU Jian-bo(School of International Management of Guangdong University of Foreign Studies,Guangzhou,510042);The study on the effect of the technical innovation of China's enterprise on independent brand building[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2008-04
2 ME Xiu-dong,WANG Zhi-gang (Guanghua School of Management, Peking University, Beijing 100871,China; Research Institute for Fiscal Science ,M.O.F,P.R China, Beijing 100036, China);The Empirical Research on Chinese Export Brand Construction[J];Commercial Research;2006-18
3 CHEN Liu,LIU Zhi-biao (Center for the Yangtze River Delta's Socio-economic Development,Nanjing University,Nanjing 210093,China);Subcontracting,Independent Brand and Endogenous Incentive[J];Collected Essays on Finance and Economics;2006-05
4 ZHANG Jie LIU Zhi-biao(Business School, Nanjing University, Nanjing 210093);Demand Factor and the Formation of GVC——Obstacle and Breakthrough of Positional Block in Developing Countries[J];Finance and Trade Research;2007-06
5 Wang Jun;Derivative Cluster:a Study of the Forming Mechanism of the Industrial Cluster on the Western Side of Zhujiang Delta[J];Review of Industrial Economics;2005-02
6 JI Liu xiang ( Zhaoqing College , Zhaoqing 526061, China)$$$$;Globalized Strategy Location of Brand Competitiveness[J];China Industrial Economy;2002-10
7 JIN Bei(Institute of Industrial Economics CASS,Beijing 100836,China);Way and Strategic Choice for the Development of China's Industries[J];China Industrial Economy;2004-07
8 HU Jun, TAO Feng, CHEN Jian-lin (School of Management, Jinan University, Guangzhou 510632, China);Path Selection of OEM Enterprises' Sustainable Growth in Pearl River Delta——in View of the Outsourcing System of Global Value Chain[J];China Industrial Economy;2005-08
9 SUN Yue-yao(Economics School of Shandong University,Jinan 250100,China);Brand Economics Research of Independent Innovation[J];China Industrial Economy;2006-04
10 LIU Zhi-biao,ZHANG Jie(Economics School of Nanjing University,Nanjing 210093,China);Forming,Breakthrough and Strategies of Captive Network in Developing Countries at Global Outsourcing System:Based on a Comparative Survey of GVC and NVC[J];China Industrial Economy;2007-05
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 He Jiaxun & Li Yao (School of Business, East China Normal University, Shanghai 200062);An Elementary Study on Principles and Decision-making Strategie of Brand Rejuvenation——A Concurrent Discussion on the Revitalization of Chinese Old Brands[J];Journal of Beijing Technology and Business University(Social Science);2006-06
2 HUANG You-li,XIONG Yu(School of Management,USTC,Hefei 230026,China);Key Element Recognition of Regional Innovation Environment Based on Social Network Analysis[J];Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition);2010-02
3 LI Qing,TU Jian-bo(School of International Management of Guangdong University of Foreign Studies,Guangzhou,510042);The study on the effect of the technical innovation of China's enterprise on independent brand building[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2008-04
4 BIE Xiao-zhu,HOU Guang-ming (School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China);A Study of Value-creating Capability Evolution for Private Enterprises Along the "Trade-production-R&D "Path[J];Commercial Research;2006-10
5 ZHANG Cong-qun (College of Economics and Management, Northwest Sci - Tech University of Agriculture and Forestry,Yangling,Shanxi 712100, China);Devdopblg Reghnal Brand: to Upgrade the Competitiveness of Industrial Cluster[J];Commercial Research;2006-18
6 SUN Zhong-qun(Business School,University of Political Science and Law, Beijing 102200,China);ODM Strategy and Internationalized Division[J];Commercial Research;2007-05
7 GAO Feng (Economics Research Institute,Chinese Academy of Social Science,Beijing 100013,China);The Microcosmic View of the Global Value Chain at the Enterprise Level[J];Commercial Research;2009-05
8 SHI Juan,LI Xiao-jia(Business School of Jilin University,Changchun 130021,China);Effects of Total Product Quality on the Quality of Brand-Customer Relationship[J];Commercial Research;2010-10
9 ZENG Shi-hong,XIANG Guo-cheng(School of Business,Hunan Uniersity of Science and Technology,Xiangtan 411201,China);Entrepreneur′s Attention Allocation,Structure Upgrading of Service Industry and Mode Transition of Economic Development[J];Commercial Research;2011-01
10 ZHANG Chuan-bin(Nanjing Normal University,Nanjing 210079,China);Positioning Design and Protection of the Export Commodity Trademark[J];Packaging Engineering;2009-05
China Proceedings of conference Full-text Database 10 Hits
1 Gao Xingmin;On Establishing the Social Insurance System for“Peasant Workers”[A];[C];2004
2 Chen Yingkui,Xiang ping (School of Economics and Management Guizhou Noral University, Guiyang 55001,China);Corporative culture-Brand Relation Model : A Strategic Preference Based on National Culture[A];[C];2008
3 WANG Jie College of Lingnan, Sun Yet-Sen University, P.R.China, 510275;Multi-tasks Revenue Sharing Incentive Mechanism Design under Consignment with Strategic Supplier’s Effort[A];[C];2008
4 Qingquan Tang, Boke Lu (Guangzhou,Guangdong,Sun Yat-sen University,510275);Technological upgrading、Efficiency and Listed companies[A];[C];2009
5 LIU Huajun1,YANG Qian2,SUN Yueyao2(1.School of Economics of Shandong University of Finance,Jinan Shandong,250014;2.School of Economics of Shandong University,Jinan Shandong,250100);From the Low-end to High-end:The Brand Model of Pricing Power and Brand Strategy Patterns of the Transformation and Upgrading of China's Manufacturing Industry[A];[C];2009
6 Li, Yijing1,2 (1.Sun Yat-sen University, Guangzhou Guangdong, 510275;Research Centre For Chinese Family Firm,Guangzhou Guangdong, 510275);Strategic orientation and performance:The mediation of innovation[A];[C];2009
7 Chen Shuangying Jing Runtian Shao Yunfei University of Electronic Science & Technology of China,ChengDu,610054;The Research Review of Enterprise’s Innovation Resources Acquiring Mechanism[A];[C];2010
8 Boke Lu1,2,Qingquan Tang2 (1.PostDoctoral Programme of China Merchants Bank,Shenzhen,Guangdong,china;2.School of Business,Sun Yat-sen University,Guangzhou,Guangdong,china);Innovation Efficiency study of China's provincial-level——Based on Slack-based input-output[A];[C];2010
9 HE Jiaxun1 CAI Yuanyuan2 QIN Xiyan3 (1. Business School, East China Normal University, Shanghai 200241,China 2. School of Psychology and Cognitive Science, East China Normal University, Shanghai 200062, China 3. China Mobile Group Shanghai Co.,Ltd., Shanghai 200060,China);The Structure and Measurement of Intergenerational Brand Equity (IGBE): The Bilateral Perspective[A];[C];2010
10 ZHANG Lijie LI Lianshui (College of Economics and Management, Nanjing University of Information Science and Technology, Nanjing,210044, China);Influence of China's Manufacturing Industry Innovation on the Tertiary Industry Practitioner[A];[C];2008
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 He Jiaxun & Li Yao (School of Business, East China Normal University, Shanghai 200062);An Elementary Study on Principles and Decision-making Strategie of Brand Rejuvenation——A Concurrent Discussion on the Revitalization of Chinese Old Brands[J];Journal of Beijing Technology and Business University(Social Science);2006-06
2 LI Qing,TU Jian-bo(School of International Management of Guangdong University of Foreign Studies,Guangzhou,510042);The study on the effect of the technical innovation of China's enterprise on independent brand building[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2008-04
3 LV Hong-fen~1,YU Xiang-ping~2(1.Zhejiang University of Technology,Hangzhou,Zhejiang 310024,China;2.Zhejiang Commercial Vocational Technical College,Hangzhou,Zhejiang 310053,China);The Analysis of OEM Internal Disadvantages and the Countermeasures for Industrial Chain Upgrading[J];Commercial Research;2006-02
4 Qin Xiang et al;Brand Slae Operation of Domestic Motor Vehicle and Enterprise Core Competitive Force[J];Auto Industry Research;2001-11
5 ZHANG Jie LIU Zhi-biao(Business School, Nanjing University, Nanjing 210093);Demand Factor and the Formation of GVC——Obstacle and Breakthrough of Positional Block in Developing Countries[J];Finance and Trade Research;2007-06
6 WANG Yong-rong (Institute of Economics , Fujian Normal University, Fuzhou350007, China);On the Interaction between Brand consciousness and Brand Identity[J];Journal of Fujian Normal University(Philosophy and Social Sciences Edtion);2003-04
7 Bing Hongyan (Collage of Business of Liaoning University, Shenyang 110036,China) [;Analysis of Influencing Factor of Brand Competitiveness[J];Engineering Science;2002-05
8 ZHANG Jian~(1,2)(1.Guanghua School of Management,Peking University,Beijing 100087,China;School of Business,East China University of Science and Technology,Shanghai 200237,China);The Self-organizational Evolving Model of Enterprise Technology Alliance[J];Systems Engineering;2006-05
9 PAN Yue(International Strategy Institution of Central Party School of C.P.C, Beijing 100091,China);An Analysis on Industrial Up-grading of China's Processing Trade[J];China Industrial Economy;2002-06
10 YU Wei-ping CUI Miao(Sichuan University, Chengdu 610064, China);Analysis of Value Chain Optimization Based on Corporation's Capability Under the Background of Economic Globalization[J];China Industrial Economy;2003-05
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved