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《Contemporary Economy & Management》 2010-09
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Research on Service Innovation Based on the Comparison Analysis of the Standardization of Service Industry

Yang Ming(China Youth University for Political Sciences,Beijing 100089,China)  
With the rapid development of the world economy,the service industry plays a significant role in the economic growth in developed countries.With the deepening of international division of labor,the increasing of the service demand,the aggravating of the service industry compe-tition,and the lowering of entering barrier,the service industry shows the tendency of internationalization,standardization and customization.Through international comparison analysis on the development of service industry,as well as empirical and comparative analysis on development of different businesses in service industry,this paper makes research on the "intangibility-standardization" bivariate spectrum based on the stan-dardization degree of service industry according to ISO,BSI,DIN and Shostack’s Product Tangibility Spectrum.And then innovative pattern of standardization and customization service are studied as well.
【CateGory Index】: F719
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