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《Journal of Dalian University of Technology(Social Sciences)》 2002-01
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Competitive thinking based on customer-value innovation

XIANG Bao\|hua, LUO Qing\|jun ( School of Management, Zhejing University, Hangzhou 310027, China )  
This paper analyzes the characteristics of the competition\|based strategy and the customer value innovation in the dynamic and complex environment, and the differences between the two strategies. It also points out a paradigm named the customer\|value innovation loop. And finally, the authors propose that the important point in the customer\|value innovation is to distinguish the gap and the critical dots in the customer behavior cycle, and acts to change them.
【Fund】: 国家自然科学基金资助项目(70 0 72 0 2 6 )
【CateGory Index】: F274
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