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《Geography and Geo-Information Science》 2004-06
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Differences Make Tourism Product More Attractive——A Case Study of Shapotou

DI Ming-hui,GUANG Xin-ju(The Hebei Institute of Geographical Sciences,Shijiazhuang 050011,China)  
Based on the result of tourist poll in Shapotou,Zhongwei County,Ningxia,differences between Shapotou and its tourism market are analyzed naturally and culturally.Target tourism market of Shapotou and its marketing plan are put forward.In addition some conclusions are given: 1)Natural or cultural difference is a key factor that attracts tourists; 2)Special characteristics of a tourism product is vital,but it is special spatially; 3)Target tourism market of a tourism product should not be decided only by distance,but by the differences and its special characteristics.
【CateGory Index】: F592
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