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《Journal of Academic Library and Information Science》 2011-06
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Analysis of the publicity of university libraries from news reports on websites──Case study of the libraries in the region of Nanjing

SONG Jie(Nanjing Normal University,Nanjing 210046,China)  
A good image of a university library is depended on different propaganda work,through which the good image can be established in the minds of readers.The content of the propaganda work includes two major aspects: the direct propaganda of its resources,and the propaganda in the sense of advocacy journalism.This paper is aiming at the study of the public information on the library website,tracing the news section of six university libraries' websites in Nanjing.The author of this article makes an analysis of the library's external publicity,and presents some reasonable suggestions.
【CateGory Index】: G258.6
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