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《AREAL RESEARCH AND DEVELOPMENT》 1999-03
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A Preliminary Study on Rural Image and Developemnt of Rural Tourism

XIONG Kai (Tourism College of Wuhan University, Wuhan 430072, China)$$$$  
This paper leads“image”into rural tourism, analyses the rich meaning of rural image, which refers to a whole atmosphere and mainly includes rural landscape image and rural culture image. At the same time, based on the analysis of inherent relationship between rural image and rural tourism, this paper expounds the meaning and characteristics of rural tourism and sets forth some purposes to the development of rural tourism.
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