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《Areal Research and Development》 2012-03
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Cultural Heritage Tourism Interpretation and Translation:Comments and Implications

Wu Yongzhi(School of Tourism and Human Geography, Xi'an International Studies University,Xi'an 710128,China)  
Uniqueness of culture is the central attraction of cultural heritage tourism sites.To understand and appreciate different cultures are the major motives of cultural heritage tourists.Bilingual interpretation system is the bridge to link the meaning of the visited sites with the visitors of different cultural backgrounds.However,lack of understanding of the principles of effective interpretation and the poor interpretive text translation quality are the major barriers to the cross-cultural communications on the heritage sites.This paper reviews the core concepts and principles of effective interpretation and effective message in cultural heritage tourism planning and summarizes the characteristics of cultural heritage tourism.The paper concludes that cultural heritage tourism text translation is in reality a re-creation of message with regards to the cultural background and comprehensive abilities of international visitors.The paper suggests that: 1) More academic efforts should be inserted by both tourism and translation researches on bilingual cultural heritage tourism interpretation;2) Cultural heritage tourism planners should tailor the English interpretive texts according to the principles of effective interpretation and effective interpretive message creation;3) Translators should not only be competent linguistically and culturally in translation,they must also understand the characteristics and principles of effective cultural heritage tourism interpretation and message re-creation.
【Fund】: 陕西省科技厅软科学项目(2010KRM102)
【CateGory Index】: H315.9
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