Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Areal Research and Development》 2012-04
Add to Favorite Get Latest Update

A Comparative Analysis of Different Travel Experience on the Formation Mechanism of Visitors Revisit Intention:An Example from Coastal Eco-tourism

Qi Liyun,Cao Haiyan(Faculty of Management and Economics,DUT,Dalian 116024,China)  
In this study,using the coastal eco-tourism area in China as the background,based on the literature review and in-depth,meticulous research on the theory of planned behavior,customer satisfaction theory and coastal eco-tourism,this paper proposes the revisit intention model of the visitors of coastal eco-tourism.Using the "past behavior" as the starting point,this paper divides the tourists into two groups: first-time visitors and repeat visitors and make the analysis on the different travel experience for the formation mechanism of visitors' revisit intention.By questionnaire survey,389 valid questionnaires are collected.Using AMOS 5.0 for data analysis,the results show that there are many differences on the influence of the visitors revisit intention formation mechanism between the first-time visitors and repeat visitors.This study find that first-time visitors to be much more sensitive on the representation,such as social influence,interpersonal influence and scenic images,while repeat visitors are more sensitive on the insight factors,such as service quality,coastal ecotourism.Finally,based on the results of data analysis,some suggestions on the marketing strategy are proposed for the department concerned.
【Fund】: 2010年度辽宁省社会科学规划基金项目(L10BJY007);; 中央高校基本科研业务费专项资金项目(DUT12RW420)
【CateGory Index】: F592.7;F205;F224
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 4 Hits
1 Li Yanqin;School of Management,Minzu University of China;;Understanding the Frontier Ethnic Tourism Community:A Research Path and Framework Based on Place Attachment and Sense of Community[J];Areal Research and Development;2013-04
2 Dong Peihai1/Li wei2(1.Economics and Management College of Baoshan College,Baoshan 678000,China; 2.School of Tourism and Geography Science,Yunnan Normal University,Kunming 650092,China);Discussion on the Deficiency of "the Awareness of Problem" in the Current Domestic Tourism Academic Research[J];Journal of Beijing International Studies University;2013-05
3 WU Gang CHEN Lan-fang LI Yun YAN Qi-peng(Emei Campus,Southwest Jiaotong University,Emei Sichuan 614202,China);Standardized Recycle of Renewable Resources in Circular Economy[J];China Population,Resources and Environment;2010-10
4 Zeng Wuling,Wang Keyi and Li Shanshan(Faculty of Management and Economics,Dalian University of Technology,Dalian 116024);Planning Decision of Visitors Revisit Intention:An Empirical Study on the Coastal Ecotourism[J];Management Review;2011-03
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 ZHA Fang(Yunnan University ,Kunming,Yunnan,China,650091);Studying on the Origin and Definition of Rural Tourism[J];Journal of Ankang Teachers College;2004-06
2 WANG Hai\|ming (Department of Philosophy,Peking University,Beijing 100871,China);An Examination of the Conception of Behavior[J];JOURNAL OF PEKING UNIVERSITY(HUMANITIES AND SOCIAL SCIENCES);1999-06
3 Ye Zhigui (School of International Business Management Shanghai University of Finance and Economic, Shanghai 200083);Theoretical Summary of the Research on Customer Value[J];Journal of Beijing Technology and Business University;2004-04
4 XIONG Ben-feng(Chongqing Technology and Business University, Chongqing 400067, China);Review of customer value theory[J];Journal of Chongqing Technology and Business University;2003-03
5 XIANG Bao\|hua, LUO Qing\|jun ( School of Management, Zhejing University, Hangzhou 310027, China );Competitive thinking based on customer-value innovation[J];Journal of Dalian University of Technology(Social Sciences);2002-01
6 Wu Bihu (Department of Tourismology, East China Normal University,Shanghai 200062);A RESEARCH ON URBAN RECREATIONIST’S TRAVELING BEHAVIOUR IN SHANGHAI[J];ACTA GEOGRAPHICA SINICA;1994-02
7 Wu Bihu 1(1 Department of Tourism Studies, East China Normal University, Shanghai 200062;2 Department of Chinese Language and Literature, Fujian Normal University, Fuzhou 350007;3 Department of Tourism Studies, University of Overseas Chinese, Quanzhou 362000;4 Department of City and Resource Studies, North western University, Xi'an 710069;5 Department of Geography, Shanghai Normal University, Shanghai 200234);A STUDY ON DESTINATION CHOICE BEHAVIOR OF CHINESE URBAN RESIDENTS[J];Acta Geographica Sinica;1997-02
8 Xiang Qian (Hunan women's university, Changsha, Hunan 410002);The Psychological Reasons Of Individual Tour And the Countermeasure[J];Journal of First Teachers College of Hunan;2003-04
9 GU Ming (School of Hotel and Tourism Management, Dongbei University of Finance and Econ omics,Dalian 116025 , China );An Analysis of Tourists' Consumer Model and Behavior Feature in Our Country[J];Journal of Guilin Institute of Tourism;2000-04
10 YANG Ling, HU Xiao-zhun, FEN Xue-gang (Tourism Department, Business School, East China Normal University, Shanghai 200062,China);A research on the Analysis Method of Tourism Region Marketable Attractive Factor & Model Reckoning[J];Journal of Guilin Institute of Tourism;2004-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved