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《Areal Research and Development》 2012-04
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A Comparative Analysis of Different Travel Experience on the Formation Mechanism of Visitors Revisit Intention:An Example from Coastal Eco-tourism

Qi Liyun,Cao Haiyan(Faculty of Management and Economics,DUT,Dalian 116024,China)  
In this study,using the coastal eco-tourism area in China as the background,based on the literature review and in-depth,meticulous research on the theory of planned behavior,customer satisfaction theory and coastal eco-tourism,this paper proposes the revisit intention model of the visitors of coastal eco-tourism.Using the "past behavior" as the starting point,this paper divides the tourists into two groups: first-time visitors and repeat visitors and make the analysis on the different travel experience for the formation mechanism of visitors' revisit intention.By questionnaire survey,389 valid questionnaires are collected.Using AMOS 5.0 for data analysis,the results show that there are many differences on the influence of the visitors revisit intention formation mechanism between the first-time visitors and repeat visitors.This study find that first-time visitors to be much more sensitive on the representation,such as social influence,interpersonal influence and scenic images,while repeat visitors are more sensitive on the insight factors,such as service quality,coastal ecotourism.Finally,based on the results of data analysis,some suggestions on the marketing strategy are proposed for the department concerned.
【Fund】: 2010年度辽宁省社会科学规划基金项目(L10BJY007);; 中央高校基本科研业务费专项资金项目(DUT12RW420)
【CateGory Index】: F592.7;F205;F224
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【Co-citations】
Chinese Journal Full-text Database 4 Hits
1 Li Yanqin;School of Management,Minzu University of China;;Understanding the Frontier Ethnic Tourism Community:A Research Path and Framework Based on Place Attachment and Sense of Community[J];Areal Research and Development;2013-04
2 Dong Peihai1/Li wei2(1.Economics and Management College of Baoshan College,Baoshan 678000,China; 2.School of Tourism and Geography Science,Yunnan Normal University,Kunming 650092,China);Discussion on the Deficiency of "the Awareness of Problem" in the Current Domestic Tourism Academic Research[J];Journal of Beijing International Studies University;2013-05
3 WU Gang CHEN Lan-fang LI Yun YAN Qi-peng(Emei Campus,Southwest Jiaotong University,Emei Sichuan 614202,China);Standardized Recycle of Renewable Resources in Circular Economy[J];China Population,Resources and Environment;2010-10
4 Zeng Wuling,Wang Keyi and Li Shanshan(Faculty of Management and Economics,Dalian University of Technology,Dalian 116024);Planning Decision of Visitors Revisit Intention:An Empirical Study on the Coastal Ecotourism[J];Management Review;2011-03
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Chinese Journal Full-text Database 10 Hits
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