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《Journal of Fudan University》 2003-05
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Identifying Customers' Demand and Its Model

GONG Yiming,DING Mingfang,CUI Jian (School of Management, Fudan University, Shanghai 200433, China)  
Based on describing the general process of identifying customers' demand, the CEOEIM model on the foundation of competitive character analysis of customers' demand is established.
【CateGory Index】: F274
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