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《Journal of Chongqing University(Natural Science Edition)》 2003-09
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Application of Multidimensional Scaling Technique in New-product-planning-oriented Marketing Research

ZHOU Jiang, LV Yu(College of Mechanical Engineering, Chongqing University, Chongqing 400044,China)  
The new product competition based on information and technology , driven by customer demands, is the core of the enterprises competition in the global manufacturing environment in 21th century. We interpret the key content and the mathematical model of MDS (Multidimensional Scaling) and make a analysis of its advantages and limitation. At the same time, we apply this method in our practice, and conclude a series of implementary process of MDS.
【CateGory Index】: F272
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