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《Journal of Foshan University (Social Science)》 2003-01
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Several Basic Problems in Marketing Management

YANG Wangcheng (International Economy and Trade Department, Foshan University, Foshan 528000, China)  
An important feature of modern marketing is to administer marketing activity of an enterprise from a strategic angle. Hence SMM, is formed. SMM, centered round marketing strategy, including two key functions of strategy forming and implementing, is a 7link marketing management course. So SMM is increasingly becoming the main form of modern marketing management because its strategic feature is fit more for modern marketing circumstances.
【CateGory Index】: F713.50
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