Several Basic Problems in Marketing Management
YANG Wangcheng (International Economy and Trade Department, Foshan University, Foshan 528000, China)
An important feature of modern marketing is to administer marketing activity of an enterprise from a strategic angle. Hence SMM, is formed. SMM, centered round marketing strategy, including two key functions of strategy forming and implementing, is a 7link marketing management course. So SMM is increasingly becoming the main form of modern marketing management because its strategic feature is fit more for modern marketing circumstances.
【CateGory Index】： F713.50