Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Liaoning University of Petroleum & Chemical Technology》 2009-04
Add to Favorite Get Latest Update

Application of CRM Based on Data Mining Technology in Petrochemical Enterprise

WANG Zheng-yang1,LIU Yang1,ZHANG Jie2,YU Chen-yun1,ZHOU Jin-zhi1(1.School of Computer and Communication Engineering,Liaoning University of Petroleum & Chemical Technology,Fushun Liaoning 113001,P.R.China;2.Vocational and Technical College,Liaoning University of Petroleum & Chemical Technology,Fushun Liaoning 113001,P.R.China)  
The application of data mining in CRM(Customer Relationship Management) is a hot spot in recent years.CRM refers to the enterprise's approach to understand and influence customer behavior through meaningful communications in order to improve customer acquisition,customer retention,customer loyalty,and customer profitability.Adopting different services to different customers is based on the accumulation of vast amounts of data by the enterprise.The effective way to get the knowledge from these data is the technology of DM(Data Mining),which will provide basis for leader's decision-making,and achieve the objectives of CRM.The basic theory of the customer relationship management and data mining technology,and the application of DM in petrochemical enterprise CRM were discussed.
【CateGory Index】: TP311.13
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved