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《Fujian Sports Science and Technology》 2013-04
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The SWOT Analysis and Countermeasures Study of Shuttlecock Movement into the National Fitness Service System

Yao Hui-bo1,Lv Wei-li2(1.P.E.Dept.,Nanjing University of Science and Technology,Nanjing 210094,Jiangsu China;2.The Junior Middle School of the Twenty Ninth Education Group of Nanjing,Nanjing 320100,Jiangsu China)  
Based on the SWOT analysis method of strategic management,and combined with the relevant document material,this paper analysed and summarized four dimensions of the internal advantages and disadvantages,external opportunities and threats that the shuttlecock movement bringed into the national fitness service system.Conclusion: In order to make the shuttlecock sports service the national fitness scientifically and effectively,we should play the advantage of the shuttlecock sports' organization and management,widely use the opportunity of increasingly perfect traditional sports law,actively overcome the weakness of insufficient human resources of shuttlecock sports,effectively resolve the threat of strong western sports culture.
【Fund】: 中央高校基本科研业务费专项资金资助(No.NUST2012YBXM082)
【CateGory Index】: G849.9
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