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《Journal of Hunan Institute of Engineering(Social Science Edition)》 2008-04
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On Continuous Difference Strategy of Modern Logistics Enterprises

ZHANG Da-ka (College of Management,Guangdong Business Un iversity,Guangzhou 510320,China)  
A continuous difference strategy is a new independent strategy for the development of modern logistics enterprises.It refers to factors like marketing,development,production,sale and service,or logistics services in the course of various conditions,continuous innovation as the driving force to provide customers the heterogeneity services,and enterprises premium returns.Construction of the theoretical framework shoyld be in the macro environment,industry development platform,enterprise value platform,policy and system protection platform form the bottom of the triangle,while the strategic choice of supporting a continuous difference strategy of innovation,heterogeneity and the continuation of three elements constitute of the top triangle,forming heterogeneous services and products and achieving sustainable competitiveness of the market "pyramid" model.
【CateGory Index】: F253
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Chinese Journal Full-text Database 4 Hits
1 XU Jian,FANG Xiao- chang,LIU Jun- qiang ( Shenyang University of Technology,Shenyang 110023,China);Improvement of the Core Competence for TPL Enterprise[J];Logistics Management;2005-08
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