Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Engineering Science》 2002-05
Add to Favorite Get Latest Update

Analysis of Influencing Factor of Brand Competitiveness

Bing Hongyan (Collage of Business of Liaoning University, Shenyang 110036,China) [  
Transnational corporations carry out the global strategy, from product export, capital export to brand export. This kind of multipurpose export which relies on abundant capital and is guaranteed by the advanced technology, as a flag with brand ,impacts greatly the national brand and gives it a severe challenge. Facing the foreign brand large scale entering, the problem appears gradually that national brands are short of competitiveness. The author tries to discuss countermeasures to improve brand competitiveness by analyzing the influencing factor of brand competitiveness. [
【CateGory Index】: F273.4
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【References】
Chinese Journal Full-text Database 10 Hits
1 QI Xin;School of Business,AHUT;;Research on the Driving Factors of Anhui Self-owned Brand's Market Competitiveness[J];Journal of Anhui University of Technology(Social Sciences);2014-02
2 QIAO Jun;PENG Ji-sheng;Nanjing University of Finance & Economics;School of Business,Nanjing University;;Influence Factors and Evaluation Model of Brand's Core Competence——An Empirical Analysis of Domestic Manufacturing Industry[J];China Industrial Economics;2013-12
3 JIANG Yan1,2,DONG Da-hai1(1.School of Management,Dalian University of Technology,Dalian 116024,China;2.School of Management,Dalian Jiaotong University,Dalian 116028,China);An Explanation and Evaluation on Brand Competence Based on the Consumer's View[J];East China Economic Management;2008-04
4 LI Hai-peng(Business School,Liaoning University,Shenyang 110036,China);Research on Evaluation Model of Chinese National Enterprise Brand Competitiveness Index:From the Perspective of Scale Development[J];East China Economic Management;2012-06
5 LI Jin-qiang(Shandong Vocation College of Clothing,Tai′an 271000,China);Analysis of the technology integration factor in the wool textile enterprises[J];Wool Textile Journal;2008-08
6 Lu Fengjun Liu Li Zhang Lin (College of Economics & Management,China Agricultural University,Beijing 100083,China);Strategic thinking on raising the brand competitive ability of fresh pork supplier in China[J];Transactions of the Chinese Society of Agricultural Engineering;2006-S2
7 Yang Limao He Lei;An Empirical Research on the Factors Affecting of the Brand's Competitiveness Based on the Consumer's Point of View[J];China Management Studies;2012-01
8 YU Ke-fa(Jiangxi University of Finance and Economics,Jiangxi 330013);A Study on Forming System of Brand Competence[J];Journal of Shanghai Economic Management College;2009-02
9 LI Jie,YU Ming-yang,WANG Qi(Antai College of Economics & Management,Shanghai Jiaotong Univ.,Shanghai 200052,China);The Analysis of Brands Competitiveness[J];Journal of Shanghai Jiaotong University;2007-06
10 ZHU Kong-lai1,ZANG Hai-ming2 (1.School of Management,Tianjin University,Tianjin 300072,China; 2.Shandong Institute of Business and Technology,Yantai 264005,China;3.School of Statistics,Lanzhou University of Finances and Economics,Lanzhou730020,China);A Research on Competitiveness of Brands of Portable-Computer——Take Yantai and Weihai as Examples[J];Statistics & Information Forum;2008-12
China Proceedings of conference Full-text Database 2 Hits
1 FU Li-jun,ZHAO Yu-tong,ZHAO Hong(Management School of Graduate University of Chinese Academy of Sciences,Beijing 100190);Study on Brand Competence Promoting Path Based on Brand Value Evaluation[A];[C];2009
2 Limao Yang,Xuejun Yan (Department of Marketing,School of business,Hubei University,Wuhan,Hubei Province,430062);Research on Evaluation of Enterprise’s Brand Competitiveness Based on Grey Relational Analysis[A];[C];2010
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 HONG Yan-yun (Dept. of Economy &Management,Anhui University of Science and Technology,Huainan,232001,Anhui,);Thinking about Developing the Regional Characteristic Economy in Underdeveloped Areas[J];Journal of Anhui Agricultural University;2003-05
2 FAN Li-mei1,2,JIANG Han-chun1(1.School of Economics and Management,Anhui Agricultural University,Hefei 230036,China; 2.Quanzhou Zhongyuan Middle School,Quanzhou 362200,China);A SWOT Analysis of Development Strategy of Tea Industry in Jian'ou[J];Journal of Anhui Agricultural University(Social Sciences Edition);2012-01
3 ZHANG Li-ying et al(College of Economics and Management,East China Institute of Technology,Fuzhou,Jiangxi 344000);Evaluation Index System for the Internal Performance of Agricultural Enterprise Based on the Theory of Collaborative Management Theory[J];Journal of Anhui Agricultural Sciences;2011-11
4 JING E et al(School of Business,Beifang University of Nationalities,Yinchuan,Ningxia 750021);The Construction of Evaluation Index System of Competitiveness of Muslim Food Enterprises[J];Journal of Anhui Agricultural Sciences;2011-32
5 YUN Xiao-lan(Tianjin Agricultural University,Tianjin 300384);Mechanism of Raising Urban Agricultural Effective Investment by Industrial Value Chain[J];Journal of Anhui Agricultural Sciences;2012-09
6 YANG Ya-da,JIANG Xiu-ping(School of Management,AHUT,Ma'anshan 243002,Anhui,China);On the Countermeasures to the Raising of State-owned Enterprises Competitiveness:Based on the Research on the Dynamic Capability[J];Journal of Anhui University of Technology(Social Sciences);2010-03
7 REN Yu shi MA Xin (Liaoning Institute of Technology,Jinzhou Liaoning 121001,China);On the New Trend of Capital Operation of Our Country's Enterprise[J];Journal of Anshan Normal University;2003-05
8 HUI Zhi-guang XU Xin (North Kyushu International University);The Development of Japanese Economy and Macro-economy Regulation[J];Journal of Anshan Normal University;2005-03
9 QI Mei (Department of Finance & Economics,Anshan Normal University,Anshan liaoning 114007,China);Studies of the Necessity and Possibility on Value Chain Accounting[J];Journal of Anshan Normal University;2009-03
10 LV Zhiyuan (Editorial Dept. of Journal of Zhongzhou University,Zhengzhou 450044,China);The Construction Strategy Of The Industrial Value Chain Based on the Media Convergence Cluster[J];Journal of Anyang Institute of Technology;2008-03
China Proceedings of conference Full-text Database 10 Hits
1 ;不完全契约:理论假设、约束及发展[A];[C];2005
2 ZHAO Yinghua (Beijing Science and Technology Report, Beijing 100026, China);We are a Different Newspaper: Five Years of Transformation of Beijing Science and Technology Report (2004-2009)[A];[C];2009
3 Fan Hong Lin Jian(Management School of Wuyi University,Jiangmen,Guangdong,529020,China);Appraisal and Analysis of Internal Value in 10 Listed Logistics Companies——An Empirical Study Based on DEA Model[A];[C];2005
4 ;基于波特竞争理论的分众传媒竞争优势探析[A];[C];2008
5 ;Discussion about the Brand Development Deficiency and Promotion Countermeasures of Agricultural Product in Our Country[A];[C];2009
6 Guowu Liu The School of Accounting and Finance, Hubei University of Economics, Wuhan, Hubei, China 430205;Knowledge Accounting:An Information System Based on the Value Chain of Knowledge Capital[A];[C];2008
7 GUO Fei-fei HUANG Dong-bing (Guizhou College of Finance and Economics,550004,China);The research and application of value chain in tobacco enterprise[A];[C];2010
8 Liu Yijuan1, Wan Xiaochun2 (1 Nanjing University of Science and Technology, Jiangsu Nanjing 210094; 2 Anhui Agricultural University, Anhui Hefei 230036);Study on the Competitive Competence of Tea Industry Based on Value Chain Analysis[A];[C];2007
9 WANG Jia-chang1,WEI Li-jiang1,LI Jian-chun1,CHEN Guo-rong2 (1.Anhui University of Technology,243002,China;2.BAOSTEEL 201900);A Standard Cost Management Model Based on Planning Value:Researching on Renovating in Cost Management model of BAOSTEEL[A];[C];2006
10 ;成本信息供需:战略成本管理视角[A];[C];2006
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 HUANG Jin -song(Huaibei Development and Planning Co mmittee,Huaibei,235000,Anhui );A Brief Talk about Brand Creation of Farming Products[J];Journal of Anhui Agricultural University;2002-06
2 HE Li-shuang(College of Economy,Shenyang University,Shenyang,Liaoning 110044);Enlightenment of the Agriculture Modernization in the United State of America,South Korea and Taiwan to China[J];Journal of Anhui Agricultural Sciences;2007-06
3 QIAN Hang-yuan et al (School of Humanities,Zhejiang Forestry College,Linan,Zhejiang 311300);Construction of Agricultural Products Brands and Its Approaches[J];Journal of Anhui Agricultural Sciences;2010-02
4 LI Lin(Huazhong University of Science & Technology Wuchang Branch,Wuhan,Hubei 430064);Study on the Development of Agricultural Green Logistics in Hubei Province Based on Customer Value[J];Journal of Anhui Agricultural Sciences;2011-06
5 LI Zuo-shan,ZHANG-Tao(College of Education,CNU,Chongqing,400047,China);Middle school students'self-concept and mental health[J];Journal of Anhui Normal University(Hum.& Soc.Sci.);2006-01
6 WANG Yuan,LUO Xi-yong(School of Management,Tianjin University,Tianjin 300072,China);Channel Management Theory and Model Study[J];Journal of Anhui University of Technology(Social Sciences);2006-03
7 CAI Shan-zhu(College Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000,China);PRELIMINARILY DISCUSSING TOURIST FAMOUS BRAND EXPLOITATION[J];Journal of Anhui Normal University(Natural Science);2004-03
8 XU Zhi-yun,LU Lin(College of Territorial Resources and Tourism,Anhui Normal University,Wuhu 241000,China);Retrospect of Research on the Resort Lifecycle[J];Journal of Anhui Normal University(Natural Science);2006-06
9 ZHAO Jian-ping(Zhengzhou University,Zhengzhou 450001,China);The Comments on "Focus on Oneself"[J];Journal of Anyang Teachers College;2005-06
10 JIANG Minghua1, CAO Hongxing2(1.Guanghua School of Management, Peking University, Beijing 100871, China; 2. School of International Business, Beijing Foreign Studies University, Beijing 100089, China);A Comparative Study of Brand Image Models[J];Journal of Peking University(Humanities and Social Sciences);2003-02
China Proceedings of conference Full-text Database 1 Hits
1 Qian Qinglan (Institute of Geography Sciences and Natural Resources Research CAS, Beijing 100101; Guangzhou University, Guangzhou 510405, China);Study on Establishment Manufacturing Location Choosing in China[A];[C];2005
【Secondary References】
Chinese Journal Full-text Database 10 Hits
1 HAN Fu-rong~1 ZHAO Hong~(1,2) ZHAO Yu-tong~2 (1.College of Economics and Management,Beijing University of Technology,Beijing 100022,China; 2.Management School,Graduate University of Chinese Academy of Sciences,Beijing 100080,China);Research on the Indicator System for Brand Competitiveness[J];Journal of Beijing University of Technology;2008-06
2 SONG De-jun,LIU Yang(Harbin University of Commerce,Harbin 150028,China);Comparison Analysis and Countermeasures of Chinese Enterprises' Brand Management[J];Journal of Beijing Institute of Economic Management;2007-04
3 WU Chunlin,WANG Bo,YIN Hongchun(School of Management,Tianjin University,Tianjin 300072,China);An Evaluation Model of Building Contractors'Brand Competitiveness——Based on ANP[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2012-03
4 XIE Jia-feng1,SHEN Wen-xing2 (1.College of Humanities and Social Sciences,Nanjing Forestry University,Nanjing 210037,China;2.Graduate school,Nanjing Forestry University,Nanjing 210037,China);The Management of Value Chain and Brand Competitiveness:An Analysis Framework[J];Commercial Research;2011-08
5 ZHAO Li-qiang1,CHEN Jian-xiong2,HONG Hua1(1.University Science and Technology Beijing,Beijing 100083,China;2.National Taiwan University of Science and Technology,Taipei 10607,China);Research on Appearance and Man-machine Interface Usability of Notebooks[J];Packaging Engineering;2010-18
6 LIU Gui-lian(Shanxi Datong University,Datong Shanxi 037003,China);The Travel Agency Realizes the Join Management Ponder[J];Science Technology and Industry;2008-10
7 Wang Yulian Li Changyu (Northeast Agriculture University,Harbin Heilongjiang 150030);Research on Government Support Policy of Farm Product Brand Construction in China[J];Journal of Northeast Agricultural University(Social Science Edition);2008-02
8 JIANG Lian-xiong,ZHOU Yi-jin;Analysis on the Existing Problems and Future Research for Studies of Chinese Brand Building——A Marketing Perspective[J];Journal of China University of Geosciences(Social Sciences Edition);2012-02
9 GUO Jin-tong WANG Bo(Tianjin University Tianjin 300072 China);Analysis of Self-Brand System Based on Ecology[J];Journal of University of Electronic Science and Technology of China(Social Sciences Edition);2007-03
10 LI Dan,WU Jin-lin(Tourism Department of Minjiang University,Fuzhou Fujian 350108);On the Competitive Edge of Fujian Tourist Brand[J];Journal of Minjiang University;2007-03
China Proceedings of conference Full-text Database 5 Hits
1 ;The Measurement of Brand Competitiveness Based on Fuzzy Comprehensive Evaluation Method and an Empirical Study[A];[C];2008
2 FU Li-jun,ZHAO Yu-tong,ZHAO Hong(Management School of Graduate University of Chinese Academy of Sciences,Beijing 100190);Study on Brand Competence Promoting Path Based on Brand Value Evaluation[A];[C];2009
3 Limao Yang,Xuejun Yan (Department of Marketing,School of business,Hubei University,Wuhan,Hubei Province,430062);Research on Evaluation of Enterprise’s Brand Competitiveness Based on Grey Relational Analysis[A];[C];2010
4 ;The Measurement of Brand Competitiveness Based on Fuzzy Comprehensive Evaluation Method and an Empirical Study[A];[C];2008
5 ;Through the management of enterprise promote the competitiveness[A];[C];2015
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved