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《Systems Engineering》 2011-09
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Coordination of the Pricing and Delivery Time of Mass Customization Products based on Commission Contract

SHAO Xiao-feng(Antai College of Economics & Management,Shanghai Jiaotong University,Shanghai 200052,China)  
This paper researches on the coordination of the pricing and the delivery time between manufacturers and their retailers in mass customization markets,where customer demand is sensitive to price and lead-time.The retailers determin the selling price for mass customization products and accepts orders from customers,while the manufacturers determine the delivery time for the mass customization products,manufacture the products according to customer orders,and deliver the products in the promised lead-time.We analyze and compare the optimal strategies for pricing and lead-time setting in the centralized supply chain,Nash game supply chain,and Stackelberg game supply chain,where the manufacturer is a leader and the retailer is a follower.Finally,we present a contract based on commission to coordinate the supply chain.Finally,its effectiveness is demonstrated.
【Fund】: 国家自然科学基金资助项目(70872078)
【CateGory Index】: F274
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【Citations】
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【Co-citations】
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【Secondary Citations】
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