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《Systems Engineering》 2013-11
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Group-buying Game Models of Retailers under Simultaneous Price and Service Competition

LI Guo-hao;CHEN Jing-xian;School of Management,Jiangsu University;School of Business,Nantong University;  
This paper employs non-cooperative game theory to study the group-buying game of retailers under simultaneous price and service competition.Firstly,we established a two-retailer group-buying game model,and offered the sufficient conditions of existence and uniqueness of the pure-strategy Nash equilibrium,as well as the theory evidence of these conditions.Secondly,we reported the comparative static results of price and service competition coefficient,market demand difference,operations efficiency difference and service efficiency difference to the purestrategy Nash equilibrium under symmetric case and asymmetric case.Lastly,we discuss the effect of group buying strategy on retailers' pricing and service decision.Theoretical results show that(1) group-buying strategy of symmetric retailers will be beneficial to improving customer welfare.Moreover,supplier can use a proper quantity discount schedule to realize the improvement;(2) retailers' pricing and service decision behavior will present the inverse change with variation of the retailers' difference under asymmetric case.
【Fund】: 国家自然科学基金资助项目(71073070);; 教育部博士点基金资助项目(20103227110015);; 江苏省高校哲学社会科学基金资助项目(09SJB630015);; 江苏大学高级人才基金项目(09JDG051)
【CateGory Index】: F710;F224
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Chinese Journal Full-text Database 8 Hits
1 ZHAO Hai-xia;AI Xing-zheng;TENG Ying;TANG Xiao-wo;School of Economics and Management,University of Electronic Science and Technology of China;;The Quantity Discount Contract of Chain-to-Chain Competition under Manufacturer's Scale Diseconomies[J];Journal of Industrial Engineering and Engineering Management;2013-04
2 SHI Tao;XU Jian-lei;College of Economics and Management,Chongqing University of Posts and Telecommunications;;Dual Channel Supply-Chain Decision under Service with Positive Externalities[J];Commercial Research;2013-12
3 XIAO Chengyong;WANG Qian;School of Management,Graduate University of CAS;;ON SUPPLIER'S PRICE DISCRIMINATION STRATEGY IN SUPPLY CHAIN COORDINATION[J];Journal of Systems Science and Mathematical Sciences;2013-07
4 ZHOU Yong-wu;XIAO Dan;TANG Qin-shen;LI Ji-cai;School of Business Administration,South China University of Technology;;Stability of Coalitions with Competitive Retailers in Distribution Supply Chains[J];Operations Research and Management Science;2013-04
6 ZHENG Xiao-na;Guanghua School of Management,Peking University;;Equilibrium Analysis of the Impact of Service Expenses on Firm Value in a Competitive Market[J];Chinese Journal of Management Science;2013-06
7 LIU Bin;MA Xin-di;ZHANG Rong;College of Information and Management Science,Research Center of Innovation Management,Henan Agricultural University;;Group Buying Decisions of Competing Short-Life-Cycle Products with Emergency Purchasing[J];Chinese Journal of Management Science;2013-S1
8 L Qin;HUO Jia-zhen;Sydney Institute of Language and Commerce,Shanghai University;School of Economics&Management,Tongji University;;Competition Game of National and Store Brands with Advertisement Intervention[J];Journal of Systems & Management;2014-02
China Proceedings of conference Full-text Database 2 Hits
1 LIU Bin,MA Xin-di,ZHANG Rong (College of Information and Management Science,Research Center of Innovation Management, Henan Agricultural University,Zhengzhou 450002,China);Group Buying Decisions of Competing Short-Life-Cycle Products with Emergency Purchasing[A];[C];2013
2 TENG Chunxian,TONG Qingtian (School of Management,Harbin University of Science and Technology,Harbin 150080,Chain);Vertical Structure Choose of Hybrid Structure Multi-supply Chains[A];[C];2012
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