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《Journal of Guangdong University of Technology》 2017-04
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A Review of Social Media Popularity Studies:A Technology Dependent and Social Construction Perspective

Du Helen S.;Ke Xiao-bo;Yi Hu;Hu Shao-ru;School of Management,Guangdong University of Technology;Institute of Big Data Strategic Research,Guangdong University of Technology;Shenzhen Atsmart Technology Co., Ltd;  
Nowadays, mobile social media have already become the all-inclusive platforms helping people to fulfill their various needs. Firms and governments are actively looking for new ways of leveraging mobile social media to obtain more competitive advantages. However, the volume of literature related to mobile social media popularity is yet limited. Current studies of the traditional social media are mainly based on the theoretical perspectives of either technology dependence or social construction. Through three research orientations, namely determining factors of popularity, laws of variance and socioeconomic influence, domestic and foreign related literature is first reviewed for the further development of research on mobile social media popularity. And then, drawn on the two theoretical perspectives, i.e., technology dependence(e.g., human-computer interaction) and social construction, a further analysis is conducted to summarize seven research areas of human-computer interaction perspective and three research categories of social construction perspective. The literature review results suggest that the combination of these two theoretical perspectives is likely to become a critical foundation for future studies related to(mobile)social media. Finally, according to the research framework of social media popularity, several possible research directions for the mobile social media popularity are discussed.
【Fund】: 国家自然科学基金资助项目(71572050);; 广东省研究生教育创新计划项目(2016XSLT17);; 河源市哲学社会科学规划项目(HYSK16Z10)
【CateGory Index】: G206
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