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《Industrial Engineering Journal》 2013-03
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Pricing Decision and Coordination Research on Consumer Returns under E-commerce Environment

Shen Cheng-ran(School of Management,Chongqing Jiaotong University,Chongqing 400074,China)  
The pricing problem for a supply chain system composed of a supplier and one online retailer under E-commerce environment is discussed.Two consumer returns processing modes are considered: processing returns by the manufacturer(M-mode) or by the retailer(R-mode).Based on game theory,the optimal price,the optimal return price,and optimal profits of the supply chain are analyzed.The difference of two modes is compared with numerical simulation.Results show that R-mode is better than M-mode under E-commerce environment.By the use of revenue-and-expense sharing contracts,the coordination of supply chain about consumer returns can be achieved and enhance supply chain profit and customer utility.
【Fund】: 国家自然科学基金资助项目(70871125)
【CateGory Index】: F274;F724.6;F224
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