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Crisis prevention of peasant cooperative organizations in informatization perspective

ZHENG De-jun,LI Wu-lin,WEI Rui-bin(1.College of Information Science and Technology,Nanjing Agricultural University,Nanjing 210095,China;2.Committee on Agriculture in Chuzhou Anhui Province,chuzhou 239000,China;3.School of Information Engineering,Anhui University of Finance & Economics,Bengbu 233041,China)  
Developing rural cooperative organizations is an effective way to promote the agricultural marketing Course and increase farmers' incomes.Based on investigation and research,we can attribute the crises of rural cooperative organizations to internal crises and external crises.The internal crises include personnel crisis,financial crisis,development strategies crisis,internal management crisis and the crisis in product marketing.The external crises include social environment crises and natural disasters crisis.From the perspective of informatization,the strategies to deal with these crises are as the following:cultivating a sense of crisis,constructing the agricultural informatization and agricultural information platform,improving information literacy of rural talent and establishing early warning mechanisms for farmers' cooperative.
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