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《》 2003-01
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WTO AND BRANDS' STRATEGY OF CHINA'S UNIVERSITY

QI Yi-shan (South central University For Nationalities,Wuhan China,4300 74)  
Today,China has entered WTO,which has greatly impacted on China's higher education.This paper illustrates the relationship between WTO an d China's higher education,necessity of excuting brands' strategy and top brand s effection.It also sums up a set of circulating chart on forging the university 's Brand in order to guide China's university to establish top brands.
【CateGory Index】: G649.2
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【References】
Chinese Journal Full-text Database 3 Hits
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【Co-references】
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1 DENG Li-qun1,ZHAO Shu-feng2(1.College of Public Administration,Nanjing Agricultural University,Nanjing,210095;2.Taishan Medical College,Taian,271000,Shandong);On the Relation among the Government,Institutions of Higher Learning and the Market after China's Entry into WTO[J];Journal of Anhui Agricultural University;2004-04
2 LI Lin (Yangtze Normal University,Chongqing 408000);Planning and Designing of University Campus Landscape in China[J];Journal of Anhui Agricultural Sciences;2007-04
3 ZHOU Jinjun,WANG Xiaohui (Education Department, Longdong University, Qingyang, Gansu 745000);On the Development and Management of Human Resources in Modern College[J];Journal of Ankang Teachers College;2004-02
4 YANG De-guang (Shanghai Normal University, Shanghai 200234);System Reform——a Way out for China's Higher Education[J];Journal of Beijing University of Aeronautics and Astronautics(Social Sciences Edition);2000-02
5 FAN Yu tao (International Exchange Centre, Beijing Institute of Machinery, Beijing 100085, China);Eflects of social requirement on higher education from the success of BCIT[J];Journal of Beijing Institute of Machinery;2001-02
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8 YANG De guang and ZHANG Xing (Shanghai Normal University,Shanghai 200234,China);Some Thoughts on Equity and Efficiency in Higher Education[J];Peking University Education Review;2003-01
9 CHEN Hui - ping;On The Environment Factors that Affect Mental Health of Adolescence[J];Journal of Beijing Youth Politics College;2006-01
10 MA Wanfeng, XU Jinhua, XIA Xiaoping, PING Penggang (Dept. of PE, Nanjing Institute of Economics, Nanjing 210003, Jiangsu, China);Discussion on Characteristics and Functions of Campus Physical Culture in Colleges and Universities[J];Journal of Beijing University of Physical Education;2003-04
【Secondary References】
Chinese Journal Full-text Database 3 Hits
1 WANG Xiao-fei ( Office of Quality Administration, Jiangs Maritime Vocational College, Nanjing 211170, China );Discussion on Establishment of Vocational Colleges' Quality and Brand[J];Journal of Nantong Vocational & Technical Shipping College;2009-03
2 Zhang Yi, Zhang Rui, Gao Wei;Actualities and Trends of University Stakeholders Theory[J];Higher Education Development and Evaluation;2009-06
3 LIU Quan-sheng,ZHOU Gui-jin(Wuxi Institute of Technology,Wuxi 214121,China);A Brief Talk on the Build for the Brand of Higher Vocational Colleges from the Combination of Production,Teaching and Research[J];Journal of Wuxi Institute of Technology;2009-05
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