Analysis of Value Chain Optimization Based on Corporation's Capability Under the Background of Economic Globalization
YU Wei-ping CUI Miao(Sichuan University, Chengdu 610064, China)
This paper explores the optimization of the corporation' value chain based on its capability under the background of economic globalization. The study classify all of the corporation's activities as key activities, emerging activities and basic activities according to the value of these activities, and the corporation's capability of the corresponding activities should be established; then form a matrix about the corporation's activities, capability and strategy choice, we sets out from the matching relationship between corporation's activities and capability to choose the right strategy choice: Do in-house,cooperation or Outsourcing. So the corporation could optimize its value chain, and set up sustainable competition advantage.