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《Arid Land Geography》 2008-05
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Differentiation in terms of consuming behavior of special interest tourism products in Xinjiang

WANG Dong-ping (Tourism College of Xinjiang University of Finance & Economics,Urumqi 830012,Xinjiang,China)  
Great attention was paid to leisure,participation and experience in modem tourism activities.Xinjiang is rich in special interest tourism products that were in line with tourism consumption trends.The behavior differentia- tion in terms of consumption of tourism products deserves special concern.Based on market survey,the characteris- tics and trend of domestic tourist consuming behavior of Xinjiang special interest tourism were analyzed,counter- measures for tourism market development were also put forward.The results showed that:(1) domestic tourists to Xinjiang mainly are young and middle-aged persons of 20 to 49 years old,belong to the middle and high-income groups,and they have experienced many trips in the past few years;(2) differentiation analysis showed that con- sumer behavior varies significantly with different region,occupation and age of tourists,particularly in the"expec- tation of the tourism projects in the future"there has more differences;(3) tourists have more recognition on the existing traditional tourism projects of Xinjiang,it shows that the representative images,such as"the desert,the Silk Road,the folklore,nature scene"have gained popular support;(4) for the future expectations,more tourists will be interested in the"participative,stimulating"tourism projects,such as self-driving tour,special adventure tourism,desert tourism,etc.
【Fund】: 新疆维吾尔自治区高校科研计划重点项目(XJEDU2007129);; 新疆财经大学校级基金课题([2007]号)联合资助
【CateGory Index】: F592.7
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