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《National Maritime Research》 2015-03
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From an Underdog to a Giant:the Important Measures Adopted by Lu Zuofu in the Initial Stages of Minsheng Corporation

When Lu Zuofu founded Minsheng Corporation in 1925,the national shipping industry was in decline.With remarkable wisdom and courage,Lu opened new routes,improved the management,developed passenger liners,invented "three-section sailing",led the "gather-parts-intoa-whole" campaign,and promoted the Minsheng spirit(patriotism,collectivism and hard struggle).These initiatives helped Minsheng Corporation make a good start in a competitive business circumstance.In less than ten years,Lu succeeded in monopolizing the shipping industry on Chuan River.This paper will examine how Lu was able to turn Minsheng Company into a successful story of modern Chinese shipping industry.
【CateGory Index】: K825.3
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