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《Journal of Industrial Engineering and Engineering Management》 2007-03
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Research on Buy-back Contract Mechanism of Supply Chain Based on Stackelberg Model and Nash Negotiation Model

YE Fei,LI Yi-na(School of Business Administration,South China University of Technology,Guangzhou 510640,China)  
The article demonstrates the non-reasonability of buy-back contract mechanism of traditional supply chain,puts forward to adopt Stackelberg model and Nash negotiation model to design buy-back contract.The data comparing and analysis shows that although using Stackelberg model to design buy-back contract can improve the benefit of retailers and suppliers,it can't get optimal benefit of the whole supply chain.If using Nash negotiation model to design buy-back contract mechanism,we can not only get optimal benefit of the whole supply chain,but also improve the benefit of retailers and suppliers greatly.So the article takes the opinion that the buy-back contract mechanism based on Nash negotiation model will be more reasonable.
【Fund】: 国家自然科学基金资助项目(7027047);; 广东省哲学社会科学“十一五”规划项目(06003);; 广东省自然科学基金资助项目(04300133 05006576)
【CateGory Index】: F274;F224
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