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《Chinese Agriculture Mechanization》 2005-05
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The Study on the Enterprise Crisis Communication Counter- measure under the Asymmetric Information

Song Ze-hai (Tianjin University, Tianjin, 300072, China)  
This article analyses the appearance and importance of the agricultural mechanic enterprise crisis communication, points out that information is the most important source to the management and communication of the modern enterprise. From three aspects --information signaling, information screening and information failure, the article discusses the different demands between the main body and object of the crisis communication. At last, puts forward the countermeasure for effective communication.
【CateGory Index】: F272;
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