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《Management World》 2006-02
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The Relationship between Being Market-Oriented and Organizational Performance:Organizational The Learning Effect of and Innovation——a Case Study of the Enterprises in the Pearl River Delta Region

by Xie Hongming, Liu Changyong and Chen Chunhui  
In recent years, being static-and-individual-market-oriented has been considered the key factor by which enterprises have obtained competitive advantages, but foreign scholars have been doubtful about this proposition according to their case studies. Since the reform and opening to the outside world, China's many enterprises have began to introduce the management concept of the so called "being market-oriented"(BMO), which to them actually means management directed by the status quo of markets or by individual markets. But does this concept have any effect on enterprises' performance? And how? Up to now, the academic circles, both domestic and abroad, have not published any results of their case studies based on the data collect from the mainland of China. That is to say, the above-mentioned management concept advocated by China's enterprises is somewhat reasonless. We have made a case study of the enterprises in the Pearl River Delta Region and other enterprises on whether and how following the market through organizational study and creation effects organizational achievement. Our study indicates that (1)BMO does not directly work on organizational performance at all;(2)BMO has obvious direct bearing on organizational study, but not on organizational creation; (3)organizational study carries obvious direct weight on technical and management innovation; (4)BMO has obvious indirect impact on organizational innovation through organizational study; (5)management creation directly and positively affects organizational achievement, but technical innovation does not; (6)organizational creation may be divided into management innovation and technical innovation, the former is clearly and positively swayed by the latter; (7)organizational study indirectly acts on organizational performance through effecting organizational creation;(8)by impacting on organizational study, BMO plays on organizational creation. In the MMO-organizationalcreation-organizationalperformance chain, management creation-the bottleneck in raising organizational achivement-plays a crucial role.
【Fund】: 国家自然科学基金项目(70401012 70572095);; 广东省自然科学基金项目(05006596);; 广东省哲学社会科学规划项目(04GL01)资助
【CateGory Index】: F224
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