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《Chinese Journal of Management》 2014-05
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Improvement Strategy of Dual-Channel Supply Chain Based on Differentiated Product and Service Negative Spillover Effect

WANG Yao;DAN Bin;LIU Can;ZHANG Xumei;Chongqing University;  
We consider a situation where a manufacturer's electronic direct channel and a retailer's traditional retail channel sell heterogeneous products in a dual-channel supply chain and that retailer's service has a negative spillover effect to electronic direct channel.By employing consumer utility theory,we firstly establish a consumer utility function,which depicts the product difference and service negative spillover effect appropriately.Then we build demand models and profit models and analyze the optimal decisions and maximum profits in centralized and decentralized situations,respectively. On this basis,a two-part tariff improvement strategy is proposed.The results show that differentiation strategy can benefit both the manufacturer and the retailer,dual-channel supply chain can achieve Pareto improvement by two-part tariff strategy,and that there exists countless kind of two-part tariff strategies which can be designed in flexibility.
【Fund】: 国家自然科学基金资助项目(71172084 71272086)
【CateGory Index】: F274
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