Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Gannan Normal University》 2014-02
Add to Favorite Get Latest Update

Negative Effects and Countermeasures of University Rankings on Local University Brand Construction

CHEN Lin;LI Xueping;College of Education,China West Normal University;  
Local university brand construction is an inevitable choice to achieve sustainable development,university rainkngs have become an important outside factor in the brand construction of local universities. Local universities rely on imperfect university rankings too much,which may have many potential negative effects on their brand construction,including induction of local university brand building to chase profit,excessive emphasis on brand planning,overfull reliance on hard power construction,blandly setting hot subject,distorting the correct idea of educational development and so on. In this regard,local universities should insist on the construction of the core competitiveness,actively promoting the soft power,focus on the advantages of discipline development and insist on the school running characteristics and a series of countermeasures to reduce or even eliminate these negative effects.
【CateGory Index】: G649.2-F
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 4 Hits
1 Zhang Wang;Impact of Universities Rankings on Higher Education Institutions[J];Higher Education Development and Evaluation;2012-01
2 SUN Feng-yi(College of Culture and Communication,Central University of Finance & Economics,Beijing 100081,China);Study on Universities in China Brand Shaping Public Communication Strategy in the Era of Media[J];Journal of Shanxi University of Finance and Economics(Higher Education Edition);2010-04
3 JIN Cheng(Institute of Higher Education,Wuhan University of Technology,Wuhan 430063,China);The Reflection on the Popular Ranking List of Universities[J];Journal of Southwest Jiaotong University(Social Sciences);2010-04
4 Wang Zhanjun(Institute of Education Science,Zhejiang Normal University,Jinhua 321004);The effect of ranking system on organizational behavior, decision making and culture of university[J];China Higher Education Research;2012-02
Chinese Journal Full-text Database 10 Hits
1 MA Hong-jiang,TIAN Min(Aba Teachers College,Wenchuan Sichuan 623000,China);On the Shaping of a Brand Position with Characteristics Unique to Teachers Colleges[J];Journal of ABA Teachers College;2006-03
2 CHEN Zhao-xia,ZHOU Xiao-fan (School of Chemical Engineering,Nanjing Forestry University,Nanjing 210037,Jiangsu,China);On the reducing the boundary of specialities in Light Chemical Engineering(pulp and paper orientation)[J];China Pulp & Paper Industry;2007-09
3 Xu Hao;Towards a Multivariate Approach to Quality Evaluation: Reflections on the Summative Evaluation of the MOE Pilot Project[J];Distance Education in China;2009-07
4 TIAN Han-zu(College of Education,Capital Normal University,Beijing 100037,China);On Strategies of Operation and Management of University Brand[J];Journal of Educational Science of Hunan Normal University;2011-04
5 YANG Wei-jun1,GENG Huan-tong2,MENG Ke2,3(1.School of Humanities,Jinling Institute of Technology,Nanjing,210038,China; 2.Binjiang College,Nanjing University of Information Science and Technology,Nanjing,210044,China; 3.Institute of Education,Nanjing University,Nanjing,210093,China);Academic Reputation——Also on Non-quantitative Factors in University Rankings[J];Higher Education of Sciences;2012-03
6 ;New Media Communication Character and Function[J];China Advertising;2013-03
7 Wu Chunying;Yang Yantao;College of Pharmacy, Hunan University of Chinese Medicine;College of Management and Information Engineering, Hunan University of Chinese Medicine;;Research Review about Higher School Brand[J];China Education Innovation Herald;2013-35
8 CHEN Shu-sheng (China West Normal University, Nanchong 637002 , China);On Promotional Strategies of Brand-name Value in Higher Education[J];Heilongjiang Researches on Higher Education;2005-01
9 HUANG Bu-jun (Office of President, Nanjing University of Technology, Nanjing 210009, China);Brand Strategy and Constructing of College Software Environment[J];Heilongjiang Researches on Higher Education;2005-02
10 FANG Zong-bao,PAN Hong,JIA Feng,ZHANG Xiao-shan (Office of Foreigner Affair Department,Hefei University,Hefei 230022,China);A Study of External Parties and Brand Strategy[J];Economic Research Guide;2009-28
China Proceedings of conference Full-text Database 1 Hits
1 ZhangQian(Shenyang Agricultural University,Liaoning Shenyang 110866);The Considertion and Strategy to the Status of the Brand Operation of Private Colleges in Liaoning Province[A];[C];2011
【Secondary Citations】
Chinese Journal Full-text Database 5 Hits
1 XU Mao-zu (Party and Presidential Office, Northern Jiaotong University, Beijing 100044,China);A Comparative Study of "University Undergraduates Teaching Assessment" and "Chinese Universities Evaluation Standings[J];Journal of Northern Jiaotong University(Social Sciences Edition);2003-01
2 DING Xue-liang (Hong Kong University of Science and Technology,Hongkong,China);On what's the first-class university in the world[J];Journal of Higher Education;2001-03
3 Antony Stella,David Woodhouse(Australian Universities Quality Agency,MV 3000,Australia);Ranking of Higher Education Institutions[J];Higher Education Development and Evaluation;2006-03
4 QIN Guo-zhu, FENG Rong-jun(Institute of Higher Education, Shaou, Guangzhou, 515663);Revelation of Modern University Ranking List[J];Meitan Higher Education;2005-02
5 JIN Cheng(Institute of Higher Education,Wuhan University of Technology,Wuhan 430063,China);The Reflection on the Popular Ranking List of Universities[J];Journal of Southwest Jiaotong University(Social Sciences);2010-04
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved