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《Journal of Gansu Normal Colleges》 2010-01
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Heritage, Integration and Surpassing——the Traditional Return of the Modern Packaging Design

WEI Ying-yan(Department of Arts,Longnan Teachers College,Chengxian Gansu 742500)  
Modern packaging design is one designed disciplines based on culture as standard,life as basic,modern as guidance.China’s modern packaging design should be more emphasis on national cultural connotation and concept of consumption in times in this era of respect for personalities and gradually try to inherit and carry forward the national long-standing cultural traditions penetrating the national consciousness of return and looking for root into it.The Chinese traditional language of art and modern design language will be reorganized,to create a nation’s unique charm packaging art,to express directly the nation’s psychology,to contribute to human civilization,using it in today’s and future society.
【CateGory Index】: J524.2
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