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《Gansu Metallurgy》 2006-02
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Relationship Marketing is the Key of Success to Enterprises′ Management

YAN Ji-wu(Jiuqang Iron & Steel Group Co.LTD,Jiayuguan 735100,China)  
Relationship marketing has changed the cognition from the traditional business that regarding the bargaining as the end the keys of the business.Facing the challenge from the cruel competition,many companies realized that if will have more revenue from the old clients than attractingnew clients.Along with the dimensions of the client is bigger and the quantity is decrease,every client is more important for us.The chance for the cress business is more and more.The giant company is forming tacticalassociation to face the competition around the world.So the proficiency relation business will be the key of success.
【CateGory Index】: F274
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