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《Industrial Engineering and Management》 2019-05
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Financing and Pricing Strategy of Dual-channel Supply Chain with Decision Makers' Risk Attitude

KANG Kai;GAO Si-ying;ZHANG Jing;School of Economics and Management,Hebei University of Technology;The Center for Enterprise Informatization and Management Innovation,Tianjin Humanities and Social Science Key Research Base;  
The dual-channel supply chain system consisting of a single supplier and a single retailer was studied,and both the supplier's and the retailer's risk attitude were considered.The supplier-retailer Stackelberg game model was established under bank financing and delay payment and the optimal pricing strategy with retailer's financial constraint was given.The effect on financing and pricing strategy by the decision makers' risk attitude was analyzed.The results show that the supplier should give priority to the delay payment with the retailer's financial constraint.The supplier and retailer's risk attitude and the interest rate have effects on the financing strategy.Bank financing strategy is preferred to delay payment strategy for the whole supply chain system when the interest rate is lower.
【Fund】: 河北省社会科学基金项目(HB17GL034)
【CateGory Index】: F274
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