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《Journal of Guizhou University of Commerce》 2017-01
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The Growth Strategy to Big Data in Commercial Banks and Its Case Study

Li Chi-fang;Li Dan;Department of Financial Management,Foshan Vocational School of technology;State Grid Jiangxi Electric Power Company,Yichun Power Supply Branch;  
This article explored the case of the domestic and foreign commercial banks that use big data to achieve customer,business and market growth;From the six aspects of big data insight,full channel marketing,precision marketing,big data risk control,big data financing and innovation,big data collaboration,it extracted prerequisite and path of customers,business and market growth for commercial bank,and put forward specific strategic recommendations.
【Key Words】: Big Data Commercial Banks Customer Insight Marketing Supply Chain Finance
【Fund】: 广东省软科学研究计划项目“大数据发展下集群创新科技企业的知识产权担保风险评估体系研究”(2014A07073001);广东省软科学研究计划项目“大数据发展下集群小微企业征信的要素与协作”(2015A070704001)
【CateGory Index】: F832.33
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