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《Journal of Hubei University of Technology》 2006-05
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Theoretical Study on the Realization of Experience Economy Based on All-over Integration of Information System

SUN Jun-yi~1,WANG Han-bing~2(1 School of Computer,Hubei Univ.of Technology,Wuhan 430068,China;2 School of Management,Hubei Univ.of Technology,Wuhan 430068,China)  
Regarding the definition of customer in customer relationship management as the starting point,by analyzing the enterprise′s core competition ability,the paper presents the problems that current e-commerce information system models are facing,for example,difficulty of information sharing,low speed market response,difficulty to meet customers′ requirement and to maintain customers′ loyalty and so on.At the same time,the solution to the deep-level problem is explored via the theoretical method of information system overall integration.It is expected that customer′s loyalty will be improved with the experience economy model through integrated information system.
【CateGory Index】: F713.36
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