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《Journal of Hebei Agricultural Sciences》 2017-02
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Study on the Countermeasures of Vegetable Brand Construction in Hebei Province Based on the Structural Reform of Agricultural Supply-side

ZHANG Chun-feng;ZHANG Xiao;SUN Hai-chen;DONG Wen-qi;YAN Li-bo;HU Mu-qiang;Hebei Academy of Agriculture and Forestry Sciences;Institute of Genetics and Physiology of Hebei Academy of Agriculture and Forestry Sciences;  
Strengthening the brand building should be the breakthrough point of the development of vegetable industry in Hebei Province,the key point of improving quality and efficiency. In view of the current situation of vegetable industry in Hebei Province,such as market saturation,quality upgrading, and the problems existing in the development of vegetable brands,in this paper some ideas and suggestions on strengthening the development of brand vegetables in Hebei Province were put forward from the 5 aspects of improving the scientific and technological innovation ability of vegetables, creating regional characteristic vegetable brand, supporting vegetable brand leading enterprises, establishing brand vegetable traceability system and paying attention to vegetable brand promotion.
【Key Words】: Hebei Province Vegetable industry Supply-side reform Brand construction
【Fund】: 河北省财政厅项目(2014055203)
【CateGory Index】: F326.13
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