Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《East China Economic Management》 2012-11
Add to Favorite Get Latest Update

Research on Enterprise Marketing Risk Premonition based on BP Neural Network Optimized by Genetic Algorithm

DING De-chen,WANG Xing-yuan(School of Management,Shandong University,Jinan 250100,China)  
In order to overcome the limitations of existing research,this paper presents an enterprise marketing risk early warning model based on BP neural network optimization by genetic algorithm.At the beginning,enterprise marketing risk warning feasibility by BP neural network and genetic algorithm is manifested,then enterprise marketing risk early warning model is constructed based on the genetic algorithm optimization BP neural network.Finally,the proposed model is training and testing through a case study,and the result shows that the model achieves good performance in enterprise marketing risk early warning.
【Fund】: 国家自然科学基金资助项目“基于生态隐喻的品牌管理理论方法及实证研究”(70872062/G020802)
【CateGory Index】: F274;F224
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 1 Hits
1 LIN Qing,CAI Hai-fang(Management Collge,Fuzhou University,Fuzhou 350002,China);Research of early warning management of enterprise marketing risk[J];Science-Technology and Management;2006-02
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 ZHENG Bi-qiang1,ZHANG Ye-yun2 (1.School of Public Administration,Fujian Normal University,Fuzhou 350007,China;2.Department of Basic Courses,Fujian Jiangxia College,Fuzhou 350108,China);The Influence of Corporate Volunteering Service on Customers' Purchasing Decision——A Study Based on Customers' Moral Identification[J];Journal of Anhui Agricultural University(Social Sciences Edition);2011-05
2 WU Jin-nan(School of Management,AHUT,Ma'anshan 243002,Anhui,China);Probe into the Teaching of Methodology of Management Research for Postgraduates[J];Journal of Anhui University of Technology(Social Sciences);2011-03
3 CAO Dejun,ZHANG Linchao,FU Shanping(Southwestern University of Finance,Chengdu,611130,China);Issues Concerning the Development of Discipline of Comparative Management in China[J];Comparative Management;2010-02
4 LI Jun~(1,2) CUI Miao~1 LIU Jiang~2 (1.School of Management,Dalian University of Technology,Dalian 116023,China;2.Henan Provincial Communications Department,Zhengzhou 450052,China);Agent System Model of Highway Projects[J];Journal of Beijing University of Technology;2007-11
5 YANG Qian,HUANG Guang-qiu,DU Li-hong,BAI Li(School of Management,Xi′an University of Arichtecture & Technology,Xi′an 710055,China);Broadband Compensation System Based on Fuzzy Comprehensive Evaluation[J];Commercial Research;2009-03
6 XIE Zong-yun1,CHAO Gang-ling2(1.Department of Economics & Trade,Guangxi Vocational & Technical College,Nanning 530226,China;2.School of International Business Administration,Shanghai University of Finance & Economics,Shanghai 200433,China);On Construction of Standardized Marketing and Its Influence on Sales Performance[J];Commercial Research;2011-01
7 FU Ke-jun (Business Management College,Shandong Institute of Business and Technology,Yantai 264005,China);The Application of Empirical Research in the Study of Management Science[J];;2005-05
8 Wang Chunzhi (Economics and Management School of Changchun University of Science and Technology,Changchun Jilin,130022) Heiko Gebauer (Technology Management Institute of University of St. Gallen,Switzerland,CH9000) Sun Liyang (Business School of Jilin University,Changchun Jilin,130012);Build up of Service Management Strategy System of Manufacturing Company Based on Supply Chain Management[J];Journal of Changchun University of Science and Technology(Social Sciences Edition);2008-01
9 ZHAO Quan-wu1,BEI Xiao-fen2(1.College of Trade and Public Administration,Chongqing University,Chongqing 400044,P.R.China;2.EAS Logistics(Shenzhen) Limited Co.,Shenzhen 518038,P.R.China);Empirical Study on Influencing Factors of TPL's Performances in China(Mainland):Data from Zhujiang Delta Region[J];Journal of Chongqing University(Social Science Edition);2011-01
10 ZHENG Bi-qiang1,ZHANG Ye-yun2(1.School of Public Administration,Fujian Normal University,Fuzhou 350007,China; 2.Basic Courses Department,Fujian Jiangxia College,Fuzhou 350108,China);Study on the influences of corporate voluntary service behaviors on the customers' purchasing decision——An empirical investigation based on Fujian region[J];Journal of Changchun University;2011-05
China Proceedings of conference Full-text Database 6 Hits
1 Jiao Hao 1, Zhang Yang2 (1 School of Economics & Business Administration, Beijing Normal University, Beijing 100875) (2 School of Management, Zhejiang University , Hangzhou 310058);The Operating Mechanism of Learning Orientation Strategy to Organizational Performance: Based on the Mediating Effect of the IT Capability[A];[C];2011
2 ;The Affect of Social Capital of Manufacture SMEs on Technical Innovation—Moderate Effect of Environmental Dynamics[A];[C];2011
3 ;Effect of Social Capital of Manufacture SMEs on Innovative Capability—Moderating Role of Environmental Dynamics[A];[C];2011
4 Shen yuyan(Qianjiang College,Hangzhou Normal University;Hangzhou China;310018,);Based on Methodological Perspective of Theoretical Contributions to Literature Innovation Research[A];[C];2011
5 ;基于理论构建的计算机仿真框架、步骤及检验方法研究[A];[C];2009
6 CHEN Jin JING Jin-song SHEN Zu-zhi (Management School,Zhejiang University,Hangzhou 310027,China);A Study on Mechanism of Risk in Innovation Project of CoPS[A];[C];2005
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 ZHANG Yun-qi1, WANG Pi-bo2 (1. Dept. of Management, China Coal Economic College, Yantai 264005, China; 2. Anhui College of Business and Administration, Hefei 230000, China);A- FA Methods for Capital Credit Assessment & Its Risk-Warning[J];Journal of China Coal Economic College;2001-01
2 LUO Fan,SHE Lian (College of Economy and Management, Wuhan Transportation University, Wuhan 430063, China);Constructing an Evaluation Index System on the Forewarning System of Enterprises Organizational Management[J];JOURNAL OF CHONGQING UNIVERSITY(SOCIAL SCIENCES EDITION);2000-02
3 GU Xiao an(Commercial School of Shanghai University of Science and Engineering,shanghai 201822 China);Establishment of the Financial Early Warning System For Corporations[J];Collected Essays on Finance and Economics;2000-04
4 Chen Guojie (Chengdu Institute of Mountain Disasters and Environment,Chinese Academy of Sciences,Chengdu 610041);An Approach on Environmental Warning[J];CHONGQING ENVIRONMENTAL SCIENCE;1996-05
5 CHEN Kun-yu, ZENG Li-ping (1. School of Management, Xi'an Jiaotong University, Xi'an,Shanxi, 710049;2. College of Statistics and Information, Yunnan University of Finance and Economics, Kunming, Yunnan, 650221);The Marketing Venture Precaution for Enterprises based on Artificial Nerve Network[J];Journal of Chongqing University of Post and Telecommunications(Social Sciences Edition);2004-05
6 CAI Ji-rong(Business Planning School of Chongqing Technology and Business University, Chongqing 400067);Enterprise marketing risk and social credit[J];Journal of Chongqing Technology and Business University;2003-05
7 LI Rui-lan1,SUN Guan-nan21.Hunan College of Finance and Economics,Changsha 410205, China;2.The School of Information EngineeringChina University of GreosciencesBeijing 100084China;Layer Analysis Its Application in Corporation Value Evaluation[J];Geological Technoeconomic Management;2005-03
8 YU Jian-yuan, LI Yong-qiang(School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China);On Integrated Marketing for Quick Marketing Response System——Marketing Theories and Methods in Post-industrial Era[J];China Industrial Economy;2005-04
9 Jin Yufang and Dong Dahai;Antecedents of Process-based Consumer Trust: An Empirical Study[J];Management World;2004-07
10 Li Yan Shuang Zeng Zhen Xiang Zhang Min Yu Shu Jiang;Application of Primary Component Analysis in the Methods of Comprehensive Evaluation for many Indexes[J];JOURNAL OF HEBEI UNIVERSITY OF TECHNOLOGY;1999-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved