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《East China Economic Management》 2012-11
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Research on Enterprise Marketing Risk Premonition based on BP Neural Network Optimized by Genetic Algorithm

DING De-chen,WANG Xing-yuan(School of Management,Shandong University,Jinan 250100,China)  
In order to overcome the limitations of existing research,this paper presents an enterprise marketing risk early warning model based on BP neural network optimization by genetic algorithm.At the beginning,enterprise marketing risk warning feasibility by BP neural network and genetic algorithm is manifested,then enterprise marketing risk early warning model is constructed based on the genetic algorithm optimization BP neural network.Finally,the proposed model is training and testing through a case study,and the result shows that the model achieves good performance in enterprise marketing risk early warning.
【Fund】: 国家自然科学基金资助项目“基于生态隐喻的品牌管理理论方法及实证研究”(70872062/G020802)
【CateGory Index】: F274;F224
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