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Application of KDD in Large Retail Enterprises

GUAN Conghui,TONG Xuefeng Post_graduate,depe.of computer science,Tongji University,Shanghai 200092,China  
Based on the disscussion of how to apply KDD technique in large retail stores in China,this paper,following the summary introduction of KDD technique,explains its advantages and disadvantages in application.
【CateGory Index】: F716;TP399
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