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《Journal of Henan University (Natural Science)》 2001-03
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Urban Ectourism and Its Image and Product Designing:A Case Study of Puyang

CHANG Jie 1, YANG Hong_quan 2 ( 1. College of Environment and Planning, Henan University, Kaifeng 475001, Henan, China; 2. No.2 Normal School, Puyang 457000, Henan, China )  
Urban ectourism, a new and developing tourism, has been paid more attention in recent years. It is a tourism of cultivating ecological ethics, which is dependent on urban ecological resources and service facilities and aimed at maintaining ecological process and cultural continuity. Its ecotourism resources, mainly consisting of artificial ecological resources, is fragile and sensitive, and requires high coordination between tourism and ecological environment. The image and product designing is important to get this new tourism form accepted. Taking Puyang as an example, Its image is defined as "Home of Dragon" and product series are designed based on analysing its urban ecotourism resources.
【CateGory Index】: F592.7
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