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《Ocean Development and Management》 2017-06
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The Conception and Developing Strategies of Yacht Tourism

YAO Yunhao;LUAN Weixin;College of Public Administration & Humanities,Dalian Maritime University;College of Transportation & Management,Dalian Maritime University;  
Development of yacht tourism is helpful to impel the development of marine tourism and economy,but there is no independent theoretical system about it in China.Based on the analysis of connotations and characteristics of yacht tourism of domestic and abroad,and distinguish related concepts as maritime tourism,recreational boating and cruise tourism,development principles and existing misunderstandings of yacht tourism were put forward.Development strategies of yacht tourism were put forward from four core stakeholders,which included government departments,industry association,tourism enterprises and tourists,based on stakeholder theory,so as to provide practical references for developing yacht tourism in China.
【Key Words】: Yacht tourism Tourism industry Marina tourism
【Fund】: 中国博士后科学基金资助项目(2016M601292);; 中央高校基本科研业务费专项(3132016098);; 大连海事大学“十三五”重点科研项目创新团队项目(3132016365)
【CateGory Index】: F552;F592
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