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《Journal of Hainan Normal University》 2003-04
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Survey and Analysis of the Status Quo of Consumers in the Leisure Sport Market of Guangzhou City

CHEN Xin (Department of College Physical Education , Hainan Normal University, Haikou 571158, China )  
By studying and analyzing the leisure sport market in Guangzhou City, this paper attmepts, by means of questionaires, to examine and analyze the age, cultural level and occupation of consumers, the various factors affecting the participation in leisure sport activities as well as the consumption motives of consumers. It is pointed out that the present time is optimal for developing recreational sport industry.
【CateGory Index】: C913.3
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