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《Journal of Henan Institute of Engineering(Natural Science Edition)》 2010-01
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The Promotion Strategy of Customer Satisfaction Based on Indicators Subdivision

XU Yanjun,SHI Yancai(Junyou Business Consulting Co.,Ltd,Zhengzhou 450008,China)  
The Satisfaction Study has become a very topical and cutting-edge topics in the fields of the quality and economic at present,but it is often found that some analysis methods of the Promotion Strategy of Satisfaction used in studies are too simple,or even appear the phenomenon of confusion between the importance and the influence of the indicators.This approach pointed out that the indicators subdivision is a precondition of the right research of corporation-satisfaction and promotion the strategy,and the importance impact of two-dimensional matrix analysis and the reward-punishment analysis is an effective way to achieve the indicators subdivision.
【CateGory Index】: F274;F224
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