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《Journal of Anhui University of Science and Technology(Social Science)》 2009-04
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Research on the consumer behavior on the basis of the asymmetric information

TIAN Hua-wei (Department of Economic Management,Zhoukou Normal University,Zhoukou,Henan 466000,China)  
The consumer theory research of the conventional economics is based on the condition of complete information assumption,while in real practice the consumers and the enterprises are always under the condition of asymmetric information.This paper explores the consumer behavior under the condition of asymmetric information from the aspects of information seeking,adverse selection and game equilibrium,and points out that to build a healthy,stable and harmonious market economic order in the condition of asymmetric information demands joint efforts of the enterprises,consumers,and government and intermediary organizations in the society.
【Fund】: 河南省教育厅人文社会科学项目(2008-ZX-044)
【CateGory Index】: F274
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