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《Henan Science》 2017-07
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Characteristics Study on Pingyao Tourist:A Comparative Analysis of Lijiang

LI Zhongjian;LUO Fang;FENG Qing;College of Tourism & Environment Science,Shaanxi Normal University;College of Tourism & Public Administration,Jinzhong University;  
Visitors are the main body of tourism activities,the tourism products demander and the ultimate consumers.Studying the tourists’characteristics can improve the effectiveness of tourism supply.In recent years,Pingyao’s tourists and tourism revenue are both falling,indicating that Pingyao’s attractiveness is weakening.Through questionnaire,we revealed the Pingyao tourists’basic characteristics,the behavior pattern and their satisfaction to tourism facilities in ancient city,compared it with Lijiang,and found out the difference between them.The study shows that the imperfects of leisure and entertainment facilities are important reasons for the decrease of Pingyao’s tourists and tourism revenue.By improving the ancient city’s tourism environment,recreational facilities and leisure venues construction,and strengthening the ancient city’s tourism propaganda,we can improve the tourists’experience and change the dilemma of Pingyao’s tourism development.
【Fund】: 国家社会科学基金项目(12BJY131);; 教育部人文社科青年基金项目(13YJCZH76);; 中央高校基本科研业务专项资金(GK201603077);; 山西省高等学校哲学社会科学研究基地项目(PSSR:201340)
【CateGory Index】: F592.7
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